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Brett Hutchins

Brett Hutchins

Associate Professor Brett Hutchins is an Australian Research Council (ARC) Future Fellow based in the new School of Media, Film & Journalism. He is completing a four-year international research program titled, The Mobile Media Moment: Investigating the Pivotal Role of Sport in Mobile Media Content, Markets and Technologies.

(source: ARC)

Quote:

The AFL is quite wisely trying to break international markets, but they're a very different organization to things like the IPL and the NBA. I mean, basketball and soccer have a natural international following. They have deep roots within communities and suburbs and cities in various parts of the world. So it's not this question that you have to sell a strange game to a local population and show them why it's special.


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Andrew Demetriou

"The International Cup has become a very prominent feature on our calendar, and far more significant that even we could have imagined at this point in time. "