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Brett Hutchins

Brett Hutchins

Associate Professor Brett Hutchins is an Australian Research Council (ARC) Future Fellow based in the new School of Media, Film & Journalism. He is completing a four-year international research program titled, The Mobile Media Moment: Investigating the Pivotal Role of Sport in Mobile Media Content, Markets and Technologies.

(source: ARC)

Quote:

The AFL is quite wisely trying to break international markets, but they're a very different organization to things like the IPL and the NBA. I mean, basketball and soccer have a natural international following. They have deep roots within communities and suburbs and cities in various parts of the world. So it's not this question that you have to sell a strange game to a local population and show them why it's special.


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Eddie McGuire

"Well the greatest thing about AFL football is it is unique. It is an indigenous brand to Australia. In so many ways it actually captures the egalitarian nature that we hold true to our hearts, and that is anyone of any size can play."